Ola MOWI!

Following a successful roll-out in other parts of Europe, MOWI identified the opportunity to launch in Spain with the creation of a new MOWI sushi range.

With Spanish consumers typically buying their fish from fresh mongers, our role was to establish and design a product and brand offering that would allow MOWI to penetrate a market that is not typically known for large fish brands.  The development of a sushi range enabled MOWI to legitimately enter the category, raise brand awareness in a new market and reinforce its premium credentials.